Real-Time Analytics APIs: Streaming vs Polling
When a client asks me “can we see what’s happening on our site right now,” they picture a live ticker — events…
GET /guides
All guides
References on the analytics API layer — privacy-first tracking, endpoints, pipelines and reporting.
Plausible & Umami APIs: Pulling Privacy-First Data Programmatically
Most privacy-first analytics setups stop at the dashboard. You log in, check your numbers, and move on. But if you want to…
Matomo Reporting API: A Developer’s Guide
Most analytics platforms give you a dashboard. Matomo gives you an API. And if you’ve ever needed to pull visit data into…
How to Build an SEO Reporting API Workflow
Most SEO teams are still copying data out of dashboards by hand. Search Console in one tab, your analytics platform in another,…
What Is a Web Analytics API? A Practical Guide
Most people think of web analytics as a dashboard you log into. But behind every dashboard — whether you built it yourself…
Analytics API Authentication: API Keys, OAuth, and Tokens Explained
Every analytics API call you make is a question your server is asking someone else’s server. The first thing that server needs…
The Best Web Analytics APIs Compared
If you need to pull analytics data into your own apps, dashboards, or automated reports, you need an API. The problem is…