analytics-api
GET /web-analytics-api

Web analytics,
at the API layer.

Practical references for pulling, transforming and reporting analytics data programmatically — privacy-first tools, open-source endpoints, real pipelines. No dashboards required.

$browse-guides About the author →
guides.published32+
topics.covered5
author.experience12y
trackingprivacy-first

Latest guides

view all →

Explore topics

From first principles to production pipelines.

01 · analytics-fundamentals

Analytics Fundamentals

What the API layer is, how data flows, and why it beats screen-scraping the dashboard.
02 · automation-reporting

Automation & Reporting

Scheduled pulls, transforms and warehouse loads — turning endpoints into pipelines.
03 · seo

SEO

Search Console & analytics APIs wired into automated, repeatable SEO reporting.
04 · technical-implementation

Technical Implementation

Auth, tokens, pagination, rate limits — the mechanics of calling analytics endpoints reliably.
05 · tools-integrations

Tools & Integrations

Matomo, Plausible, Umami, Site Kit — what each API exposes and where it stops.
— · reference

All guides →

The full index of references across every topic covered here.
AB
// written by a practitioner, not a vendor

Alicia Bennett

12+ years in digital analytics. I write about what actually works in real implementations — no vendor hype, no theoretical fluff, just practical guidance from someone who's debugged a tracking pipeline at 2 AM.

The focus here is privacy-first approaches, open-source tools, and making the analytics API layer accessible to the developers and data engineers who have to build on it.

role: Lead Web Analyst   loc: Toronto   exp: 12y
More about Alicia Get in touch