Practical guides to privacy-first tracking, open-source tools, and data-driven decisions. No jargon, just what works.
Fresh insights on analytics and tracking
Most privacy-first analytics setups stop at the dashboard. You log in, check your numbers, and move on. But if you…
Most analytics platforms give you a dashboard. Matomo gives you an API. And if you’ve ever needed to pull visit…
Most SEO teams are still copying data out of dashboards by hand. Search Console in one tab, your analytics platform…
Most people think of web analytics as a dashboard you log into. But behind every dashboard — whether you built…
Every analytics API call you make is a question your server is asking someone else’s server. The first thing that…
If you need to pull analytics data into your own apps, dashboards, or automated reports, you need an API. The…
Dive deep into what matters most
Lead Web Analyst, Toronto
With 12+ years in digital analytics, I write about what actually works in real implementations. No vendor hype, no theoretical fluff — just practical guidance from someone who's debugged tracking at 2 AM.
I focus on privacy-first approaches, open-source tools, and making complex analytics accessible to everyone.