Practical guides to privacy-first tracking, open-source tools, and data-driven decisions. No jargon, just what works.
Fresh insights on analytics and tracking
Your best-performing blog post from 2024 is quietly losing rankings. It’s dropped from position 3 to position 9, traffic is…
You’re spending hours every week copying data into spreadsheets, formatting charts, and emailing reports that stakeholders skim for thirty seconds.…
Most dashboards are graveyards of charts that nobody acts on. I’ve reviewed hundreds of analytics dashboards over the past 12…
Your event tracking is a mess. Don’t worry — I’ve audited enough analytics implementations to know that nearly every team…
Bad tracking data doesn’t announce itself. It sits quietly in your reports, making your conversion rates look wrong, your attribution…
Your tracking data is only as good as your data layer. I’ve audited dozens of analytics implementations over the past…
Dive deep into what matters most
Lead Web Analyst, Toronto
With 12+ years in digital analytics, I write about what actually works in real implementations. No vendor hype, no theoretical fluff — just practical guidance from someone who's debugged tracking at 2 AM.
I focus on privacy-first approaches, open-source tools, and making complex analytics accessible to everyone.