Real-Time Analytics APIs: Streaming vs Polling
When a client asks me “can we see what’s happening on our site right now,” they picture a live ticker — events…
Technical Implementation
Data layers, tag management, event tracking, and debugging guides. The technical foundations that make reliable analytics possible.
9 guides
Matomo Reporting API: A Developer’s Guide
Most analytics platforms give you a dashboard. Matomo gives you an API. And if you’ve ever needed to pull visit data into…
What Is a Web Analytics API? A Practical Guide
Most people think of web analytics as a dashboard you log into. But behind every dashboard — whether you built it yourself…
Analytics API Authentication: API Keys, OAuth, and Tokens Explained
Every analytics API call you make is a question your server is asking someone else’s server. The first thing that server needs…
Event Tracking Architecture: Designing a Scalable Data Layer
Your event tracking is a mess. Don’t worry — I’ve audited enough analytics implementations to know that nearly every team hits the…
Analytics Data Validation: How to Catch Tracking Errors Before They Cost You
Bad tracking data doesn’t announce itself. It sits quietly in your reports, making your conversion rates look wrong, your attribution models unreliable,…
Building a Privacy-First Data Layer: Step-by-Step
Your tracking data is only as good as your data layer. I’ve audited dozens of analytics implementations over the past 12 years,…