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data privacy

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Privacy-First Analytics: Why It Captures Better Data Than Google Analytics

  • Post author:Alicia Bennett
  • Post published:January 27, 2026
  • Post category:Tools & Integrations
  • Post comments:0 Comments

Every time a visitor lands on your site, you face a choice: collect everything possible and hope for insights, or collect only what you need and respect privacy by design.…

Continue ReadingPrivacy-First Analytics: Why It Captures Better Data Than Google Analytics

First-Party Data Tracking: Building Analytics Without Cookies

  • Post author:Alicia Bennett
  • Post published:September 8, 2025
  • Post category:Analytics Fundamentals
  • Post comments:0 Comments

When third-party cookies fade, brands with strong first-party foundations don’t just survive—they get sharper signal, faster learning, and cleaner compliance. This guide explains what is first-party data, why it matters,…

Continue ReadingFirst-Party Data Tracking: Building Analytics Without Cookies

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