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Read more about the article What Is Conversion Rate in Simple Terms and What Types Are There?
Analytics Fundamentals

What Is Conversion Rate in Simple Terms and What Types Are There?

What Does Conversion Rate Mean? According to GA4 documentation on conversions, a conversion in Google Analytics 4 is counted when a user triggers an event you've marked as a conversion—such…

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August 6, 2025

About Me

About Me

Alicia Bennett

Hi, I’m Alicia Bennett — a lead web analyst based in Toronto. With over 12 years in digital analytics, I focus on making data meaningful and building smooth, reliable integrations between platforms. I write here to share what actually works in the real world.
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  • What Is Conversion Rate in Simple Terms and What Types Are There?
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